In this episode, Len sits down with Edmonton infill builder and sales coach Jennifer Dechaine to talk about Urban Brix, multi-family projects, and why she believes real estate should be built as generational wealth, not just “build it and sell it.” Jenn explains her passion for infill, intergenerational co-living, and European-style density as real solutions to affordability, loneliness, and aging in place. She and Len also dig into what it’s really like for Gen Z and young professionals trying to buy in today’s market, even in relatively affordable cities like Edmonton.

Jenn also shares her work through Congruent Projects, where she coaches real estate and new-home sales professionals on what she calls “human foundations”: resilience, managing rejection, confidence vs. arrogance, and breaking free from “urgency addiction” and 10 p.m. phone panic. They wrap up with her builder–realtor bus tour, an initiative designed to get realtors, builders, and mortgage brokers collaborating instead of colliding, so clients get a smoother new-home experience from first showing to mortgage draw.

About Jennifer Dechaine

Jennifer Dechaine is a partner at Urban Brix, an Edmonton-based multi-family and custom home development company focused on infill, middle housing, and projects that blend generational wealth-building with strong community design. With decades of experience across sales, construction, and project management, she brings both operational discipline and a deep people-first mindset to how she plans and delivers infill and multi-family projects.

Jenn is also the founder of Congruent Projects, a sales leadership consulting and training company that serves real estate and new-home sales teams across North America. Through Congruent Projects, Jenn specializes in “human-first, high-performance” systems, helping sales professionals build resilience, confidence, emotional regulation, and ethical urgency so they can succeed without burning out. With over 20 years in the industry and experience leading large regional sales teams, she now channels that background into courses, keynotes, and coaching that align performance with well-being.

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Contact Len Lane | Brokers for Life:

• BrokersForLife.ca
• Linkedin: Len Lane
• LinkedIn: Brokers for Life
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Contact Jennifer Dechaine:

• Website: Urban Brix
• Website: Congruent Projects
• Linkedin: Jennifer Dechaine
• LinkedIn: Congruent Projects
• Facebook: Congruent Projects
• Instagram: Congruent Projects
• LinkedIn: Urban Brix
• Instagram: Urban Brix
• Facebook: Urban Brix