In conversation with Hernan Lopez: Netflix, engagement & streaming economics
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In conversation with Hernan Lopez: Netflix, engagement & streaming economics
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On this month's episode we sit down media veteran Hernan Lopez to discuss Netflix's engagement, advertising and how new content formats are reshaping the business of streaming.
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TIMESTAMPS:
00:00 - 03:00 - Introductions
03:00 - 10:45 - Overview of Netflix Q3 results, and does Netflix have an engagement problem?
10:45 - 15:54 - How can Netflix boost engagement?
15:54 - 24:35 - Current advertising trends on streaming
24:35 - 28:25 - Driving engagement through content and UI
28:25 - 36:20 - Netflix's Spotify deal and how it can compete with YouTube
36:20 - 46:30 - What purpose do live sports serve for streaming platforms?
46:30 - 50:16 - How does sports IP perform across platforms?
50:16 - 51:19 - Closing remarks
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Production by Rory Gooderick and Omima Elmattawaa
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