The TOP 5 reasons why you should start a podcast are that (1) a podcast is a strategic marketing channel, (2) a strategic monetization channel, (3) a traffic source over which you have total control, (4) it is a great learning and growth opportunity, and finally (5) it develops your skills.

Full episode transcripts are available at: improvepodcast.com/school

There are already over 3 million podcasts out there, and that number grows daily. So the field is crowded, and competition is getting better and more experienced in capturing listeners' attention.

Q1 Podcast Advertising Benchmark Report by Podsight, which measured over 3.5 thousand campaigns for 900 brands, estimated that the average conversion rate from listeners to site visitors was 1.42% in Q1.

The lead conversion rate increased to 13.58% this quarter. The lead events are all the custom events, such as a sign-up or email capture. That is huge, and multiple industries are performing better, reaching 15% and even over 20% lead conversion.

On top, the average purchase conversion rate from attributed visitors across industries was 4.9%. 

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Research Key Findings:

1. Podcast is a Strategic Marketing Channel
2. Podcast is a Strategic Monetization Channel
3. It is a Traffic Source which you Control
4. It is a Learning and Growth Opportunity
5. Podcasting Develops Your Skills

If you are struggling with starting your own podcast, and need professional advice, go to improvepodcast.com/pro

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Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

* Microphone - Shure SM7B - amzn.to/3bikQXj

* Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

* Preamp - Cloudlifter - amzn.to/3bfFreF

* Music - Soundstripe - improvepodcast.com/soundstripe

* Full Podcasting Gear Recommendations improvepodcast.com/gear

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Need help with podcasting?

* Check what I can do for you at improvepodcast.com/pro

To start a podcast with no existing audience, you need to build a listener profile, define problems you will solve, and ensure your podcast satisfies listeners’ expectations. Before you start, you should also collaborate with authority people in your niche to introduce you to a wider audience.

Full episode transcripts are available at: improvepodcast.com/school

From what industry publications say about podcasting, you may think this is a new gold rush for content that automatically generates thousands of satisfied listeners and attracts hundreds of hungry advertisers, all wanting to join this new experience and participate in the next big thing.

Research Key Findings:

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1. How do people start off podcasts?
2. TOP 3 major mistakes people make starting a show with no existing audience
3. How to Plan a Show Launch with no Existing Audience?
4. Industry Research Can Improve Odds of Your Success
5. Leverage All Your Existing Connections

If you are struggling with starting your own podcast, and need professional advice, go to improvepodcast.com/pro

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Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

* Microphone - Shure SM7B - amzn.to/3bikQXj

* Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

* Preamp - Cloudlifter - amzn.to/3bfFreF

* Music - Soundstripe - improvepodcast.com/soundstripe

* Full Podcasting Gear Recommendations improvepodcast.com/gear

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Need help with podcasting?

* Check what I can do for you at improvepodcast.com/pro

TOP 10 Podcasting Success Factors

I’ve run an extensive survey of podcasters, trying to find out what works and what doesn’t to make a podcast successful. Trying to see if there are some things that successful podcasters do more often and do those things impact how much money you can make from podcasting.

One of the core findings from this survey was the podcasting success factors. The TOP 10 Things Successful Podcasters, who make over $50,000 per year from their show, do differently, unlike podcasters who still struggle with monetization.

If you want to see the chart of those TOP 10 Podcasting Success Factors, simply go to improvepodcast.com and download the full deck with study results.

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1. Detailed understanding of target audience
2. Researching the competition
3. Being very active in promoting their shows
4. Using narration and storytelling
5. Publishing case studies, research, and analysis
6. Sponsorship is the main monetization method
7. Using 4+ marketing channels
8. Monetizing with sponsors and host-read ads
9. Using a full script for recording
10. Use 3+ monetization channels

If you are struggling with starting your own podcast, and need professional advice, go to improvepodcast.com/pro

-

Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

* Microphone - Shure SM7B - amzn.to/3bikQXj

* Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

* Preamp - Cloudlifter - amzn.to/3bfFreF

* Music - Soundstripe - improvepodcast.com/soundstripe

* Full Podcasting Gear Recommendations improvepodcast.com/gear

Mentioned resources:

*  Eric Ries, The Lean Startup - amzn.to/37T6cGF

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Need help with podcasting?

* Check what I can do for you at improvepodcast.com/pro