I'm Doing Every Channel and None Is Working, the Bullseye Framework
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I'm Doing Every Channel and None Is Working, the Bullseye Framework
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An app founder is doing a little of every marketing channel, exhausted, and nothing is moving. Brian and Dave diagnose the real problem — everything running at ten percent — and get into the Bullseye Framework popularized by Gabriel Weinberg and Justin Mares in "Traction": brainstorm all nineteen channels, test the best two or three cheaply, then focus on the one that shows traction and line up the next before it fades. They cover why founders overweight the channels they already know, why a solo operator tests sequentially, and the hard limit — no channel fixes a leaky product. Monday Move: for the next two weeks, pause every acquisition channel except the one showing the clearest real signal, and put all your effort there.
Written version and this week's Monday Move: The Operator's Library at mmsvegas.com.