Il Futuro del Turismo | il viaggiatore in equilibrio tra tecnologia, AI e connessioni umane copertina

Il Futuro del Turismo | il viaggiatore in equilibrio tra tecnologia, AI e connessioni umane

Il Futuro del Turismo | il viaggiatore in equilibrio tra tecnologia, AI e connessioni umane

Di: Mirko Lalli
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 Il Futuro del Turismo di Mirko Lalli

Il podcast dedicato all’evoluzione del mondo travel e a tutte le innovazioni tecnologiche che stanno trasformando il modo di viaggiare.

Il Turismo del Futuro è un turismo sempre in cambiamento, nel quale Intelligenza Artificiale, dati, tecnologia e sostenibilità convergono, dove l’esperienza del visitatore si bilancia con la qualità della vita dei residenti. Un sistema integrato tra la gestione operativa delle strutture ricettive e delle Destinazioni e l’impatto ambientale ed economico.











Copyright Mirko Lalli Economia Marketing Marketing e vendite Scienze sociali Scrittura e commenti di viaggio
Episodi
  • Rischi globali, Gen Z e intelligenza artificiale: gli scenari del turismo 2026

    Rischi globali, Gen Z e intelligenza artificiale: gli scenari del turismo 2026
    Jan 20 2026
    Apple ha scelto Google Gemini per dare nuova vita a Siri. Non è solo una notizia tech: è un cambio di paradigma per il turismo. In questa puntata analizziamo cosa significa passare dalla SEO alla GEO (Generative Engine Optimization) e perché le destinazioni devono ripensare ora la loro strategia digitale.Parliamo anche del Global Risks Report 2026 del World Economic Forum: solo l'1% degli esperti prevede un anno calmo, il confronto geoeconomico supera i conflitti armati come rischio principale, e l'AI mostra il balzo più drammatico nella classifica dei rischi a lungo termine. Dal WTF Report 2026 di KAYAK emerge un dato che cambia le carte in tavola: il 41% dei viaggiatori Gen Z e Millennial si fida più dell'intelligenza artificiale che degli amici. Cosa significa per chi deve intercettare questi viaggiatori?Con Silvia Moggia di Officina Turistica approfondiamo due temi cruciali: la crisi dei visti USA e il suo impatto sui flussi turistici globali, e il report PwC sulle fusioni e acquisizioni nel settore hospitality — dove il mercato è passato dall'espansione alla selezione.LINK ALLE FONTI CITATEPartnership Apple-Google Gemini per SiriCNN Business — Apple teams up with Google Gemini for AI-powered Siri https://edition.cnn.com/2026/01/12/tech/apple-google-gemini-siri9to5Google — Gemini will power Apple's Siri AI features in 2026 https://9to5google.com/2026/01/12/gemini-will-officially-power-apples-ai-enhanced-siri-starting-later-this-year/MacRumors — Google Gemini Partnership With Apple Will Go Beyond Siri Revamp https://www.macrumors.com/2026/01/12/google-gemini-future-apple-intelligence-features/AI Business — Apple to Overhaul AI Efforts, Siri With Google Gemini https://aibusiness.com/speech-recognition/apple-taps-google-gemini-siriGlobal Risks Report 2026 — World Economic ForumWEF Report completo — Global Risks Report 2026 https://www.weforum.org/publications/global-risks-report-2026/WEF Stories — These are the top 10 risks in 2026 https://www.weforum.org/stories/2026/01/global-risks-2026-top-10-two-and-ten-year-horizon/WEF Press Release — Global Risks Report 2026: Geopolitical and Economic Risks Rise https://www.weforum.org/press/2026/01/global-risks-report-2026-geopolitical-and-economic-risks-rise-in-new-age-of-competition/CNBC — Tariffs, AI top World Economic Forum 2026 risks report https://www.cnbc.com/2026/01/14/world-economic-forum-2026-global-risks-report.htmlEuronews — Economic confrontation biggest threat to global stability in 2026 https://www.euronews.com/2026/01/14/economic-confrontation-biggest-threat-to-global-stability-in-2026-world-economic-forum-repKAYAK WTF Report 2026KAYAK Report completo — What The Future 2026 https://www.kayak.com/c/wtf-report-2026/KAYAK Press Release — KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes https://finance.yahoo.com/news/kayak-predicts-well-th-trips-140000267.htmlHotel News Resource — AI, Small Towns, and Wellness Shape 2026 Travel https://www.hotelnewsresource.com/article139589.htmlCrisi visti USA e impatto sul turismoTravel and Tour World — U.S. Pauses Visa Processing for 75 Countries – A Setback for Global Tourism https://www.travelandtourworld.com/news/article/u-s-pauses-visa-processing-for-75-countries-a-setback-for-global-tourism-all-you-need-to-know/CNBC — U.S. freezes new immigrant visas for 75 countries https://www.cnbc.com/2026/01/15/us-stops-immigrant-visas-for-75-countries-see-the-full-list.htmlBloomberg — US Will Halt Issuing Immigrant Visas for Dozens of Countries https://www.bloomberg.com/news/articles/2026-01-14/us-freezes-visa-processing-for-dozens-of-countries-fox-reportsTravel and Tour World — US States Hit Tourism Slump: Visa Fees, Travel Advisory, Trade Tariffs https://www.travelandtourworld.com/news/article/nevada-california-new-york-florida-hawaii-and-other-more-us-states-hit-devastating-tourism-slump-new-visa-fees-travel-advisory-trade-tariffs-dispute-250-usd-hefty-park-tax-and-social-media-ch/U.S. State Department — Global Visa Wait Times https://travel.state.gov/content/travel/en/us-visas/visa-information-resources/global-visa-wait-times.htmlReport PwC M&A Hospitality & LeisurePwC — Hospitality & Leisure: US Deals 2026 Outlook https://www.pwc.com/us/en/industries/consumer-markets/library/hospitality-and-leisure-deals-outlook.htmlHotel Dive — Hospitality M&A up sequentially in Q3 as investor optimism returns https://www.hoteldive.com/news/hospitality-acquisitions-mergers-increase-q3-2025-pwc/808006/Business Travel News — PwC: After Cautious 2025, Hospitality M&A Could Rise https://www.businesstravelnews.com/Intelligence/PwC-After-Cautious-2025-Hospitality-MA-Could-RiseHotel Management — PwC: U.S. hotel deal activity becomes 'more selective' https://www.hotelmanagement.net/transactions/pwc-us-hotel-deal-activity-becomes-more-selective
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    34 min
  • 2026: L'Anno dell'AI Agentica, del Google UCP e del Marketing per Robot

    2026: L'Anno dell'AI Agentica, del Google UCP e del Marketing per Robot
    Jan 13 2026
    LINK DELLE NEWS CITATE
    1. Tourism AI Network - Agentic AI / TourismOps AI
    https://tourismainetwork.com/ai-trends-reshaping-tourism-in-2026-what-you-need-to-know-now/
    2. Sabre al CES 2026 - AI Agentica
    Skift (articolo principale):
    https://skift.com/2026/01/06/sabre-ces-agentic-ai-travel-trip-booking-demo/
    Sabre Press Release:
    https://www.sabre.com/insights/releases/from-content-complexity-to-connected-retailing-7-transformations-redefining-travel-in-2026-led-by-the-rise-of-agentic-ai/
    Sabre Agentic Blueprint:
    https://www.sabre.com/insights/the-agentic-blueprint/
    3. Phocuswright Predictions 2026
    PhocusWire (Analyst Predictions):
    https://www.phocuswire.com/phocuswright-analyst-travel-predictions-2026
    Travel Forward Report:
    https://www.phocuswright.com/Travel-Research/Research-Updates/2026/Travel-Forward-Data-Insights-and-Trends-for-2026
    4. Google Universal Commerce Protocol (UCP)
    Google Blog (annuncio ufficiale):
    https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/
    Google Developers Blog (dettagli tecnici):
    https://developers.googleblog.com/under-the-hood-universal-commerce-protocol-ucp/
    Search Engine Land:
    https://searchengineland.com/google-universal-commerce-protocol-467290
    CNBC:
    https://www.cnbc.com/2026/01/11/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail.html
    TechCrunch:
    https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/
    Google Developers - UCP Guide:
    https://developers.google.com/merchant/ucp
    5. Tampere e Dubrovnik - Capitali Smart Tourism 2026
    European Commission (annuncio ufficiale):
    https://transport.ec.europa.eu/news-events/news/tampere-and-dubrovnik-selected-2026-european-capital-and-green-pioneer-smart-tourism-2025-11-19_en
    PR Newswire:
    https://www.prnewswire.com/news-releases/tampere-and-dubrovnik-selected-as-2026-european-capital-and-green-pioneer-of-smart-tourism-302623295.html
    Breaking Travel News:
    https://www.breakingtravelnews.com/news/article/tampere-and-dubrovnik-selected-as-2026-european-capital-and-green-pioneer-o/
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    28 min
  • IL GRANDE RIALLINEAMENTO — Il Futuro del Turismo nel 2026

    IL GRANDE RIALLINEAMENTO — Il Futuro del Turismo nel 2026
    Dec 23 2025
    IL GRANDE RIALLINEAMENTO — Il Futuro del Turismo nel 2026

    Puntata speciale dedicata all'analisi dei principali report di fine anno sul futuro del travel. Dal paradigma "Restless and Resigned" di Skift all'Era dell'IO di Booking.com, passando per la rivoluzione dell'AI Agentica che sta riscrivendo le regole del gioco. In 45 minuti esploriamo: la morte dell'OBT tradizionale nel business travel, il Model Context Protocol che minaccia le OTA, i nuovi archetipi del viaggiatore (dal Romantasy al Sleep Tourism), e perché la favola della sostenibilità non avrà un lieto fine. Un mercato da 1,67 trilioni di dollari si prepara al più grande riallineamento della sua storia. Chi non "agentizza" il proprio business, scompare.

    --- FONTI E REPORT CITATI

    Phocuswright — Travel Forward 2026
    https://globalloyalty.org/article/26613/phocuswright-report-travel-forward-2026-inside-the-data-trends-and-forces-reshaping-global-travel

    Skift — Megatrends 2026
    https://skift.com/megatrends/

    Booking.com — The Era of YOU: Travel Predictions 2026
    https://news.booking.com/the-era-of-you-bookingcom-predicts-the-top-trends-defining-travel-in-2026-with-individuality-taking-center-stage/

    Amadeus & Globetrender — Travel Trends 2026
    https://amadeus.com/en/newsroom/press-releases/amadeus-travel-trends-2026

    Expedia Group — Unpack '26
    https://www.expedia.com/newsroom/unpack-26-expedia-hotelscom-vrbo/

    McKinsey — The Agentic Commerce Opportunity
    https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-agentic-commerce-opportunity-how-ai-agents-are-ushering-in-a-new-era-for-consumers-and-merchants

    McKinsey — What is the Future of Travel
    https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-the-future-of-travel

    The Economist — Job Apocalypse? Humbug! AI is Creating Brand New Occupations
    https://www.economist.com/business/2025/12/14/job-apocalypse-humbug-ai-is-creating-brand-new-occupations

    The Economist — The Rise of an Agentic AI Web
    https://forklog.com/en/the-economist-charts-the-rise-of-an-agentic-ai-web/

    CTM — 2026 Technology Outlook: Corporate Travel
    https://www.travelctm.com/global/blog/2026-technology-trends-outlook-corporate-travel/

    Traxo — The Future of Sustainable Business Travel
    https://blog.traxo.com/the-future-of-sustainable-business-travel-2026

    HFTP — The Rise of Agentic AI in Hospitality
    https://www.hftp.org/news/4130233/the-rise-of-agentic-ai-in-hospitality-moving-from-search-to-action

    Mastercard — Agents of Change: The Rise of AI in 2025
    https://www.mastercard.com/us/en/news-and-trends/stories/2025/AI-2025-year-in-review.html

    PhocusWire — AI Developments in Travel
    https://www.phocuswire.com/ai-developments-travel-b2c-b2b

    PhocusWire — The Future of Agentic Payments in Travel
    https://www.phocuswire.com/agentic-payments-openai-stripe-travel-implications

    Amadeus — Pet Travel Trends 2026
    https://hotelsmag.com/news/amadeus-travel-trends-2026/

    Amadeus — Next-Gen Aircraft Shaping Future Travel
    https://www.aviationbusinessnews.com/industry-news/amadeus-2026-travel-trends-how-next-gen-aircraft-will-shape-future-travel-styles/

    Skyscanner — Seven Trends for 2026
    https://money-tourism.gr/en/skyscanner-seven-trends-that-will-define-travel-in-2026/

    Softude — AI in Travel Trends
    https://www.softude.com/blog/ai-in-travel-trends-redefining-tourism/
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    31 min
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