This week Mike talks to Jason Cranswick

Jason Cranswick is the founder of Cranswick Consulting, a boutique advisory firm specialising in digital transformation, customer experience and operational performance across the automotive sector. With more than 30 years’ leadership experience spanning OEMs, franchised dealer groups, automotive services and digital ventures, he has held senior executive roles including Chief Operating Officer at Marubeni Auto Investment UK and leadership positions with Audi, SEAT and online vehicle marketplace disruptors. Known for combining strategic vision with hands-on operational delivery, Jason has built a reputation for helping businesses navigate change, accelerate growth and develop high-performing teams across the UK, Europe and South East Asia.

Mike and Jason discuss the realities of transformation, leadership and performance in the automotive sector, drawing on Jason Cranswick’s 37 years of experience across OEMs, large dealer groups, digital disruptors and advisory roles. The conversation explores why many businesses struggle to bridge the gap between strategy and execution, the importance of capability, mindset and leadership alignment, and how customer experience must ultimately drive measurable commercial performance. Jason also shares his views on AI, digital transformation and the pace of change facing the industry, arguing that the businesses that succeed over the next five years will be those that effectively combine technology with continuous human upskilling, while maintaining the agility and curiosity needed to adapt to constant change.

🔁 Connect & Subscribe
• Follow Ignite & Scale on Spotify / Apple
• Discover more at cambriaprivatecapital.com
• Follow Mike Allen for future episodes & insights
© Copyright Cambria Private Capital. All Rights Reserved.