https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Have you ever caught yourself feeling frustrated or disconnected from your members? Maybe you’ve said things like, “They just don’t get it!” or “They’re so needy.” You’re not alone—and you’re definitely not doomed.

Shana shares a real story of a membership owner who lost his spark for his community… and how a few strategic shifts brought the joy (and profit) back.

In this episode, you’ll learn:

• Why frustration with your members is often a leadership or systems issue, not a “bad members” issue
• How to audit your member experience to find the real friction points
• How positioning and messaging affect the type of members you attract
• Why community culture must be intentionally defined—and how to reset it
• Practical ways to realign your community with who you are today

By addressing these areas, you can reignite your excitement, improve member satisfaction, and create a community you genuinely love to lead.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated