Is pizza really dead? The Wall Street Journal seems to think so, but I'm here to tell you why they got it completely wrong In this inaugural episode of Pillar Mindset, I break down the recent WSJ article claiming pizza is dead and explain why the pizza industry isn't dying—it's just going through some growing pains. Every industry has its challenges, and pizza is no exception. 🍕 Chapters 0:00 - Intro 1:15 - The WSJ Article 4:30 - What They Claim 8:45 - The Data Problem 14:20 - Why They're Wrong 21:15 - Growing Pains vs Death 28:40 - Market Reality 35:50 - What Operators Should Know 42:10 - The Path Forward 46:30 - Final Thoughts This is just the beginning. Welcome to Pillar Mindset, where we challenge mainstream narratives, help franchise owners and restaurant managers build better businesses through proven strategies and honest conversations. LIKE this video if you disagree with WSJ COMMENT your thoughts on the pizza industry SUBSCRIBE for more episodes of Pillar Mindset

About us: Bob Lozano is the CEO of F&P Group, a company involved in restaurant management, commercial real estate, and digital marketing. Coming from a family of franchise owners, he's a passionate entrepreneur who builds successful businesses and creates positive company cultures. Bob is dedicated to exceeding expectations and making a positive impact. Interested in starting, growing, or improving your work with multi-unit franchises? Learn more below.

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BOB LOZANO https://instagram.com/bobl_fpg/ https://www.facebook.com/BobL.FPG Produced by F&P Media *The insights and opinions shared on Pillar Mindset are based on F&P Media's years of restaurant industry experience and are intended for informational and educational purposes only. They do not constitute professional business, financial, or legal advice. Every restaurant operation is unique, consult with qualified professionals before making business decisions. Results may vary based on your specific circumstances.