Episodi

  • GEO vs SEO – What It Means for Indie Authors (And Why You Don't Need to Panic)

    GEO vs SEO – What It Means for Indie Authors (And Why You Don't Need to Panic)
    Feb 24 2026

    There's a new acronym scaring authors. GEO. Generative Engine Optimisation. Everyone's panicking.

    Don't.

    In this episode, Steve Kelly explains what GEO actually is, why it's not a new game, and how it exposes a clarity problem most authors already had. Plus a simple afternoon audit that could improve your discoverability more than anything else you do this year.

    Rule 1: Write the damn book. Rule 2: Stay in the game.
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    25 min
  • Why You Think You're Failing (When You're Actually Early)

    Why You Think You're Failing (When You're Actually Early)
    Feb 16 2026

    In Episode 1, Steve Kelly breaks down the one number most authors never calculate, lifetime reader value, and shows why it changes everything about your sales, your ads, and your career timeline.
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    28 min