In Episode 1 of Blazing Trails and Tales, we sit down with Amr Zein Eddin, Managing Director of Fujairah Adventures Centre, UAE to explore what it takes to build adventure destinations from scratch.

Amr shares his journey transforming Fujairah - one of the UAE's smallest emirates into a thriving destination for adventure travellers in this rapidly expanding market. Since the pandemic, demand for authentic experiences over luxury resorts has surged dramatically, and Fujairah has been a major beneficiary of this shift. But success brings challenges. How do you preserve a destination's charm as an "undiscovered gem" when tourism numbers climb?

Amr discusses strategies to prevent overtourism while fostering sustainable growth lessons that destinations worldwide can learn from.

About the Show: Blazing Trails and Tales is a podcast produced in collaboration with UN Tourism and created by Blazing Sand Studios in the United Arab Emirates. Hosted by travel presenter and adventurer Paris Norriss, the series uncovers valuable industry insights and shares them with a global audience.

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