The Zero Price Effect and Consumer Behavior copertina

The Zero Price Effect and Consumer Behavior

The Zero Price Effect and Consumer Behavior

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We dissect why the word 'free' is the most powerful marketing tool in economics, using the classic candy study and modern subscription traps. Lucas and Luna explore how zero prices bypass rational calculation, create irrational demand, and drive the freemium model that powers so much of today’s digital economy. This episode reveals the hidden costs of free and how to spot when your brain is being manipulated by a zero-price tag. #BehavioralEconomics #ZeroPriceEffect #ConsumerPsychology #FexingoBusiness #BusinessPodcast #FreemiumModel #MarketingStrategy #DecisionMaking #CognitiveBias #EconomicsShow #LucasAndLuna #ValuePerception #SubscriptionTraps #DigitalEconomy #RationalChoice #LossAversion #SunkCost #FinancialLiteracy Keep every episode free: buymeacoffee.com/fexingo
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