Charlie Curson: How Writing a Book Made Me More Strategic
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Charlie Curson: How Writing a Book Made Me More Strategic
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A proposito di questo titolo
Charlie Curson wrote one about who you need to become.
On this episode of Book the Business, Joe Gregory talks with Charlie Curson, founder of the UK strategic leadership consultancy Mandarin and trusted advisor to leadership teams at Audi, Unilever, McDonald's, Visa, and L'Oréal. Charlie is the author of the international bestseller Be More Strategic, shortlisted for the Business Book Awards 2026.
Charlie shares how he went from ignoring years of "you should write a book" comments to pitching his idea in 90 seconds to a panel of publishers. He explains why a business school professor's blunt Christmas Eve phone call ("not another book on strategy") pushed him to focus on the human side of strategy, and how his four-level framework shows that being strategic is a learnable skill, not a fixed trait.
He also walks through his writing discipline (5:00 a.m. sessions in a converted Victorian pigsty, Post-it notes, Lego, and zero AI), the nerve-wracking beta reader stage, cutting 98,000 words down to 35,000, and how the book has grown his business through PR, live radio, speaking invitations, executive team sales, and a new coached program.
If you're an expert, founder, or CEO thinking about writing a book, Charlie closes with a simple 20-minute exercise to help you start today.
🔗 Find Charlie and free resources: www.teammandarin.com
📘 Get the book: Be More Strategic by Charlie Curson
What You'll Learn
- Why the best business books promise a change in identity, not just knowledge or results
- How Charlie's four-level framework (self-awareness, open-mindedness, strategic capabilities, and scale) makes strategic thinking learnable
- Whether you should "give it all away" in your book, and why Charlie chose to put in his very best work
- A practical daily writing routine for getting into flow and editing without fear
- How to use beta readers and testimonials to validate your ideas and reconnect with your network
- The real business results of publishing: PR, podcasts, speaking gigs, corporate clients, and a signature program
- A 20-minute Post-it note exercise to start writing your own book
00:00 – Introduction: Charlie Curson, founder of Mandarin
01:15 – Where it began: ignoring "you should write a book"
02:20 – Pitching to a publishing panel in 90 seconds
03:45 – What makes this strategy book different
04:40 – The Christmas Eve call that changed the book's direction
05:40 – The four levels of promise: know, do, get, be
06:50 – From book to the Be More Strategic program
08:10 – Reaching founders, charities, and head teachers beyond big corporates
11:20 – Should you give everything away in your book?
12:55 – The four-level framework and 12 practices
14:30 – "I'm not strategic": why strategic thinking is learnable
17:20 – A real story of pausing and choosing strategically
18:10 – The writing journey: discipline in a Victorian pigsty
20:30 – Surviving the beta reader stage
22:30 – How writing brought clarity to his IP
24:30 – How the book has grown his business
25:40 – Live radio leads to a speaking invitation
26:40 – Giving away 1,000 books and landing an executive team client
27:30 – Gathering 12 testimonials and finding a foreword writer
29:00 – Why it has to be a genuinely good book
29:50 – Cutting 98,000 words down to 35,000
30:50 – The former chief strategy officer and "Dad, you're a terrible listener"
33:20 – Making the book practical with free resources and QR codes
34:30 – "Muddy boots": earning the right to write
35:20 – Where to find Charlie and the Strategic Capability Accelerator
36:40 – Advice for aspiring authors: the 20-minute Post-it exercise
38:30 – Closing
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