The leadership framework that went viral
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The leadership framework that went viral
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Jon and Kory discuss the unexpected viral success of 3, 5, 7, 9, and the psychology that made the idea resonate.
They unpack where the framework came from, why repetition helps ideas stick, and how marketers can use memorable language without crossing the line from persuasion into indoctrination.
Along the way, they explore why great brands have great taglines, what campaigns can learn from 3, 5, 7, 9, and how a simple idea becomes something people want to repeat.
Useful links:
- Kellyn Smith Kenny’s 3-5-7-9 framework
- Virtuosi League
Timestamps
00:00 - Start
00:57 - The viral clip
01:49 - How does the viral clip benchmark against other clips
03:48 - The comments on the viral video
04:54 - Where does 3, 5, 7, 9 come from?
06:09 - Why 3, 5, 7, 9 works
10:52 - Have any marketing campaigns adopted 3, 5, 7, 9?
16:49 - Persuasion vs indoctrination
20:15 - Why good brands have great taglines
21:44 - 3, 5, 7, 9 - repeated