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In this episode, we sit down with Shaan Rais, bestselling author of Add a Zero, recorded in Vegas at the Vault Conference. Shaan shares how a kid from Harlem who served time in prison went on to earn three master's degrees in organizational psychology and leadership. He opens up about the moment his family left, the out-of-body experience that changed what he said to his future wife, and the $5,000 scholarship email that landed five days after he made a promise to God. He also breaks down how he wrote his first book at 10 pages a day, why Jack Welch told him to tell his story, and how going live on Facebook during COVID brought in $450K in cash in under 90 days with no offer and no call to action.

💬 What We Cover:

• Growing up in Harlem with no examples of success
• Why he vowed his wife would never work for another man
• Rock bottom: his last prison stint and his family leaving
• The out-of-body experience and the $5,000 scholarship email
• Printing every textbook for two years because screens made his eyes tear
• Going from dealer to substance abuse counselor
• Add a Zero: doing three years of work in one
• His 3 a.m. routine and studying on the train
• Writing a 279-page book in 26 days at 10 pages a day
• Jack Welch's advice: tie your service to your story
• Going live on Facebook and collecting $450K in under 90 days
• Why his team refused pay until the business hit $1M
• The three E's vs. the three I's: impact, income, independence
• Why you are more valuable than you are visible
• How Eric Thomas came to write the foreword to his first book

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Timestamps:

00:00 – Intro & Meet Shaan Rais

00:30 – Growing Up in Harlem

02:34 – The Streets as His Personal Development Industry

03:36 – His Father the Baker and His Mother the Bookkeeper

04:38 – Why His Wife Would Never Work for Anyone Else

06:40 – Rock Bottom: Losing His Family

08:45 – Meeting His Wife and the Out-of-Body Experience

11:52 – The $5,000 Scholarship Email

12:53 – Never Using a Computer and Printing Every Textbook

16:34 – One Person's Belief Changes Everything

21:14 – From Dealer to Substance Abuse Counselor

25:24 – Add a Zero: Collapsing Time

26:59 – The 3 a.m. Routine and Studying on the Train

29:05 – Three Master's Degrees and Evidence-Based Coaching

32:09 – The Three E's vs. the Three I's

33:12 – How He Wrote His First Book

38:19 – 279 Pages in 26 Days

39:21 – Jack Welch: Turn Your Mess Into Your Message

42:26 – COVID Hits and He Goes Live on Facebook

43:26 – $450K in Under 90 Days

46:03 – His First Client Pays $275 an Hour

49:08 – Branded Like a Leader and the Two Survey Questions

53:48 – Visibility: More Valuable Than Visible

55:23 – Why His Team Refused Pay Until $1M

56:55 – Where to Find Shaan

58:27 – Advice: One Foot in Front of the Other

58:57 – How Eric Thomas Wrote the Foreword

1:00:30 – Evidence-Based, Not Motivational

1:01:32 – Final Words and the 7-Day Free Trial