How Destini Copp Turned One LinkedIn Post Into a Roundtable Collaboration copertina

How Destini Copp Turned One LinkedIn Post Into a Roundtable Collaboration

How Destini Copp Turned One LinkedIn Post Into a Roundtable Collaboration

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What if you could collaborate with successful entrepreneurs, grow your network, and create valuable content for your audience without hosting a full online summit?

In today's episode, I'm chatting with Dr. Destini Copp, business strategist and founder of The Creator's MBA, about how she used a simple LinkedIn post to find collaboration partners for a live newsletter roundtable. Instead of asking busy business owners to create presentations or promote a big event, she invited them to join a one-hour conversation about what's actually working in their businesses.

Destini shares why she started hosting roundtables as an easier alternative to summits and bundles, how she finds collaborators through LinkedIn, referrals, and existing relationships, and the simple process she uses to turn interested creators into confirmed panellists. We also talk about what makes a collaboration truly win-win, why she's selective about the events she participates in, and how to create partnership opportunities that busy entrepreneurs actually want to say yes to.

You don't need to organise a massive online event or ask your collaborators to do hours of work to build valuable business relationships. Sometimes, all it takes is a clear invitation, the right people, and a simple format that makes it easy for everyone to participate.

Here's what you'll learn:

  • Why Destini started hosting live roundtable collaborations instead of traditional online summits, and how the format helps her connect with busy, experienced entrepreneurs
  • How to find collaboration partners on LinkedIn using a simple public invitation, then turn comments, DMs, and referrals into confirmed roundtable panellists
  • What to include in your roundtable registration form to collect speaker bios, website links, newsletters, and free gifts without creating unnecessary work for your collaborators
  • How to organise a virtual roundtable using Zoom, simple speaker emails, promotional templates, and audience questions without requiring presentations or extensive preparation
  • The biggest collaboration green flags and red flags, including time commitments, promotional expectations, audience alignment, and whether you know and trust the person pitching you
  • Why not every collaboration needs to generate thousands of email subscribers, and how roundtables can create valuable content, strengthen business relationships, and lead to future partnerships

One of my biggest takeaways from this conversation is that the easier you make a collaboration, the more opportunities you create to work with people who might otherwise say no. Destini knows that her ideal collaborators don't necessarily have time to prepare summit presentations or commit to multiple promotional emails, so she created a format that asks them to simply show up and share their expertise. So before you plan your next big summit or bundle, consider whether a simple roundtable conversation could help you connect with the right people.

Want to see the actual LinkedIn post and DMs Destini used to invite her roundtable panellists? Grab your copy of my FREE Collab Scripts to get Destini's collaboration outreach messages and real pitches from other creators.

Guest Links

  • The Creator's MBA Newsletter
  • Website
  • Instagram
  • LinkedIn

Links:
Website: https://heyletscollab.com
Instagram: Hey, Let's Collab (@heyletscollab) • Instagram profile
FREE Collab Scripts: Collab Scripts - Hey, Let's Collab
Collab Starter Kit: https://heyletscollab.com/kit
Blog: Blog - Hey, Let's Collab
YouTube: Hey, Let's Collab
Pinterest: Hey Let's Collab

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