Bonus: What Great Reps Do Differently With Their SE — 43 Years of Sales Engineering With Dave Murphy copertina

Bonus: What Great Reps Do Differently With Their SE — 43 Years of Sales Engineering With Dave Murphy

Bonus: What Great Reps Do Differently With Their SE — 43 Years of Sales Engineering With Dave Murphy

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A bonus interview with sales engineering leader Dave Murphy: the preparation great reps do, how credibility is won and lost with a technical buyer, protecting the demo flow, and the SE superpower most teams underuse.
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