Hey Molly… should I niche down or change direction entirely?
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Hey Molly… should I niche down or change direction entirely?
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You do a lot of things, and you’re good at them. But your business feels scattered, people keep telling you to niche down, and you’re scared to commit to anything in case it’s the wrong move.
In this episode, Molly breaks out grade-school math. Your services are fractions: ½, ¾, 6/7. Try to add them as they are and it’s a mess. Find the common denominator and suddenly everything adds up.
You’ll hear:
- Why variety is normal (and often necessary) for neurodivergent business owners
- Why your business doesn’t have to make sense to people who aren’t your clients
- How to tell whether you need to niche, pivot, or change nothing at all
- Why the how can be scattered as long as the who and why stay consistent
- Examples from a wedding florist, a social media manager and a VA turned strategist
- Why “but what happens if?” is a fear-based question
This week: list all your fractions, cross out what you don’t love, and look for the common denominator. Doing the math of your business isn’t one-and-done. It’s something you’ll come back to as you grow.
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