Ep. #212 New Nielsen Data Proves The Women’s Sports Audience Is Bigger Than Ever, ft. Charlene Polite Corley
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Ep. #212 New Nielsen Data Proves The Women’s Sports Audience Is Bigger Than Ever, ft. Charlene Polite Corley
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In episode 212 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Charlene Polite Corley, the Vice President of Inclusive Insights at Nielsen.
Charlene joins the podcast to break down Nielsen’s new report, “More Fans, More Often: The Commercial & Cultural Evolution of Women & Sports” – which offers one of the clearest pictures yet of the scale, value and growth potential of the women’s sports audience.
The data is significant: Approximately 122.5 million Americans are fans of women’s sports, while U.S. audiences watched 28.3 billion minutes of women’s sports in just the first half of 2026. (Which by the way, is trending AHEAD of the 46 billion minutes watched in all of 2025.👀)
The data makes one thing increasingly clear: There is a massive audience for women’s sports, which means there is a massive business opportunity in serving those fans more often.
In this episode, hear about:
- 📈 Why women’s sports viewership has increased 71% since 2022 – and what’s driving that growth.
- 👀 How greater distribution and discoverability can help turn interest in women’s sports into more consistent fandom.
- 👩 Why women aren’t just driving the growth of women’s sports – they’re driving the growth of sports, period.
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