Episode 355 - Marketing & Time Poverty
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Episode 355 - Marketing & Time Poverty
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"I don't have time."
It’s probably one of the most common things we hear from small business owners when we talk about marketing, and we completely understand why.
In this episode, Esther and Melanie talk about time poverty and the reality of trying to market a business when you're already doing the work, dealing with customers, answering emails, chasing invoices, managing staff and tackling everything else that comes with running a business.
We look at why posting isn't necessarily the same as marketing, how having a strategy can actually save you time, and why you probably don't need to be creating brand-new content for every platform.
We also talk about repurposing, batching content, using the conversations you're already having with customers for content ideas, and how AI can save time without replacing your personality.
Most importantly, we challenge the idea that consistency means constantly.
If you're struggling to fit marketing into an already packed working week, perhaps the answer isn't finding more time.
Perhaps it's being much more selective about what you do with the time you've got.