How Much Do Life Coaches Make? The Real Life Coach Salary
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If you've ever typed "life coach salary" into Google, you'll have seen some big numbers flying about. Six figures in your first year and all that. I reckon a lot of it is rubbish, and it's making good coaches feel like failures.
In this episode (recorded in a bistro in Cognac, so excuse the coffee cups) I go through what the research really shows. That research comes from analysing over 11,000 coaching websites, 170+ coaching niches and nearly 2,000 coaching books.
What I cover:
- Why there's no such thing as a life coach salary
- Where the ICF figures come from ($67,800 in North America, $52,400 in Western Europe) and why they lean high
- The simple sum: paid hours x your price, minus your costs
- Dan's example. $18K in year one, then $43,200 once he switched to a 12-week package
- Why it only takes three new clients a month to hit the ICF average
- Why hiding your prices on your website loses you clients
- How your niche changes what people will pay
The full breakdown, with the figures and Dan's example laid out, is here: How much do life coaches make?
Not financial advice. Just how the sums really work in the coaching world.
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