Insights on branding, social media, and accountability in marketing.

In our latest conversation, Monique Johnson opens up about the complexities of marketing and branding, especially in the context of being a solopreneur.

Branding vs. Marketing

Monique emphasizes the difference between branding and marketing. Branding involves the intentional choices made to shape how others perceive you — from colors and logos to the images used in marketing. In contrast, marketing is all about the messaging: the words and copy that communicate your message to the audience.

"The image we present to the universe says different things, right?" — Monique Johnson

Facing Social Media Challenges

When discussing the challenges of social media, Monique admits her reluctance to engage with it initially.

"Social media has been my hardest thing, and it's really hard for me to be consistent on something that feels like I'm grinding my teeth." — Monique Johnson

She sees the recent shift towards more authentic, raw content on platforms like YouTube as a positive change that aligns better with her comfort zone.

Focus and Accountability

Monique shares her journey in managing multiple marketing strategies while balancing motherhood. She points out the importance of focusing on one thing at a time to be more effective.

"You will get way more done if you just do this thing, this thing, this thing..." — Monique Johnson

She also highlights the need for accountability, noting how setting high expectations often leaves her feeling unfulfilled, even as she makes progress.

Building a Community

Monique is currently working on building her free school community, which she hopes will funnel traffic and support her marketing efforts. She has found that even without active posting, her community is still growing.

"The cool thing about school is that it works for me. I like this; I should have done this a long time ago." — Monique Johnson

As she navigates these challenges, Monique's insights serve as a reminder that marketing is a journey filled with learning and growth. If you're in a similar position, remember to take it one step at a time and lean on your community for support.

Join her Community on Skool - https://www.skool.com/dateformarriagesuccess/about?utm_source=skooldotcom&utm_medium=website&utm_campaign=discovery_search_group_link

For more insights from Monique, listen to the full episode.

Brought to you by Ariel Faith, Visual Story Strategist

I bring Strategy, Story, and Photography together for One Clear Voice - showing a way to tame the marketing beast and how to make it Sustainable. arieljoyfaith.com