Anthracite grey. It's modern, it's smart, it works on plenty of houses… and it seems to be absolutely everywhere.

But have we all genuinely fallen in love with the colour, or has it simply become the safe choice for anyone looking to update their garage door?

In this episode of the Garage Door Installers Podcast, James takes a light-hearted look at one of the industry's most popular colour choices, asking whether we're giving customers enough options or simply reaching for the same answer every time.

From new-build estates where everything seems to match, to the influence of brochures, showrooms and online inspiration, we explore how trends shape what customers want — and how much influence we have over those decisions as installers and salespeople.

Because there's nothing wrong with anthracite grey. But is it always the right choice?

In this episode, we cover:

• The anthracite takeover – How one colour became the go-to choice for modern homes.
• Playing it safe – Why it's so easy to recommend the popular option, and whether we're missing opportunities by doing so.
• Are customers choosing it, or are we selling it? – How brochures, websites and showroom displays influence what customers think they want.
• Thinking beyond grey – Why white, black, woodgrain and other colours deserve a place in the conversation.
• Will today's trends date? – Could anthracite grey eventually become the avocado bathroom suite of the garage door world?
• Getting the recommendation right – Why the best colour is the one that suits the property and the customer, not simply the one everyone else is buying.

The Key Takeaway

Anthracite grey isn't the problem. Automatically assuming it's the right choice is.

As installers, we have an opportunity to do more than simply quote the colour a customer asks for. By understanding the property, showing alternatives and helping customers visualise the finished result, we can give better advice and create a better experience.

And if anthracite grey still wins? Brilliant. At least it's won on merit.

The question is: are we recommending the right colour, or just the popular one?

Listen to the Garage Door Installers Podcast

The Garage Door Installers Podcast is for garage door installers, industry professionals and homeowners, covering everything from installation and products to sales, marketing, business and everything in between.

Expect practical advice, real-world experience and honest conversations from within the garage door industry.

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Join the conversation

Are you still selling anthracite grey all day long, or are you seeing customers branch out into different colours?

And have you ever suggested something different that the customer ended up loving?

Let us know what you're seeing out there. We want to hear from the people fitting the doors.

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