What influences Gen Z’s buying decisions? Why are crochet, bedazzling, and other “grandma hobbies” trending with younger consumers? And how is Gen Z changing the way we listen to music and prioritize mental health?

In this episode of a Brand New Perspective, Linda and Finley break down the latest Gen Z trends. From the surprising influence parents and teens have on each other’s brand preferences to the rise of personalized products and intentional music listening, they explore what these trends mean for consumers and brands alike.

The conversation also takes a deeper look at Gen Z mental health, social isolation, and why many teens are choosing to stay home and recharge. Linda and Finley discuss the pressures facing today’s teenagers, the role of social media, and resources available for anyone who needs support.

Plus, stick around for Cool or Cringe, where they debate today’s biggest music artists and discover which classic musicians still resonate with Gen Z.

Whether you’re a marketer looking to understand Gen Z consumers, a parent navigating teenage trends, or simply curious about what’s shaping the next generation, this episode offers fresh perspectives on Gen Z, marketing, and everyday life.

• Who really influences Gen Z? Discover how parents and teens shape each other’s brand preferences, particularly in food and beauty.
• Why are grandma hobbies trending with Gen Z? Explore the popularity of crochet, DIY crafts, and bedazzling—and what these offline activities reveal about younger consumers.
• How can brands can turn personalization into an opportunity? Learn why the combination of creative hobbies and customizable products could inspire new product ideas.
• Why is digital audio is becoming more intentional? From Spotify playlists to vinyl records and independent radio, discover how Gen Z is navigating streaming fatigue and using music to influence mood.
• How are creators rethinking monetization? Hear the story of a TikTok creator selling advertising space on her bedroom wall and what it might mean for the future of brand partnerships.
• Why is Gen Z struggling with mental health? Discuss anxiety, depression, loneliness, social media pressure, and the reasons teens are spending more weekends at home.
• Which musicians are cool or cringe with Gen Z? Find out what Finley thinks of current and classic musicians.

You are not alone! If you or someone you know is struggling, support is available.

• Crisis Text Line: Text HOME to 741741 to connect with a crisis counselor.
• 988 Suicide & Crisis Lifeline: Call or text 988 in the United States for support during a mental health crisis.
• RAINN Sexual Assault Support: Text HOPE to 64673 or visit RAINN.org for sexual assault support.