Ep. 153: Blair Garrou, Mercury Fund | Operational Audits, Lean GTM Teams and Liquidity Planning
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Ep. 153: Blair Garrou, Mercury Fund | Operational Audits, Lean GTM Teams and Liquidity Planning
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On this episode, Blair Garrou, Co-Founder and Managing Partner at Mercury Fund, details the Mercury Method—a post-investment approach that borrows from private equity to lower loss ratios in early-stage venture. Learn how a 100-point operational hygiene audit surfaces the most urgent risks and how fractional executives fill weak functions until they hire their own replacements.
Hear how an in-house AI lab supports assessments and AI transitions across the portfolio, why building brand voice with a human first makes agent-written content work and how a $500 million portfolio company runs marketing with three people. Then learn why a formal liquidity program that starts two to three years before exit keeps companies ready to transact and why vertical software companies with real data moats, systems of record and deep industry expertise aren't going anywhere despite the SaaS apocalypse.
The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.