What if one of your biggest marketing opportunities isn’t sitting in your prospect pipeline—but is already living at your property?

In Part 4 of our Multifamily Marketing Mini-Series, Derek Miller and Rory Anderson explore why marketing shouldn’t stop when a resident moves in.

From resident events and newsletters to maintenance interactions, reviews, renewal campaigns, local partnerships, and simple personal touches, every interaction shapes how residents feel about your property—and whether they choose to stay.

Derek and Rory also discuss why retention is about more than avoiding turnover. Residents who feel known and valued are more likely to renew, become advocates, leave positive reviews, and tell others why they should live there too.

The takeaway: Sometimes the best marketing outcome isn’t another lead. It’s the resident who renews—and then tells someone else why they should live there too.

🎧 Listen now and subscribe to The Property Playbook for the rest of our Multifamily Marketing Mini-Series.

CHAPTERS

00:00 Enhancing Resident Experience and Retention

00:34 The Importance of Marketing and Operations Alignment

00:34 Bridging the Gap: Communication Between Teams

00:34 Implementing Technology and Training for Success

00:34 Understanding the Customer Experience

00:34 Identifying Marketing Pitfalls

00:34 Homework for On-Site Teams

00:34 The Role of Property Managers in Marketing

00:34 Conclusion and Call to Action

04:04 Creative Community Engagement Strategies

10:57 Enhancing Resident Experience and Retention

15:38 Understanding the Cost of Resident Turnover

TO CONTACT OUR GUEST:

DEREK MILLER

TO CONTACT OUR HOST:

RORY ANDERSON

Keywords: Multifamily marketing, resident retention, resident experience, multifamily renewals, property management, apartment marketing, resident engagement, resident satisfaction, apartment leasing, multifamily operations