Melissa Urban never wanted to be an entrepreneur. She was happily managing a team at an insurance company when a 30-day experiment she shared on her blog took off, and became the Whole30. In this favorite conversation from the archives, the Whole30 co-founder, CEO and New York Times bestselling author of The Book of Boundaries shares how she grew a national phenomenon with no paid ads for a decade, why she rejects hustle culture, and the word-for-word scripts she uses to protect her time. (We're taking the boundaries advice… we're still deciding on her cold showers.)

You'll learn:

• How Melissa grew Whole30 by giving value away for free
• Why you don't have to "do it all," and how she splits the load at home
• Her real workday schedule, with no nights and no weekends
• Exact scripts for saying no to coffee requests, committees and drop-in visitors
• Why you should never say yes on the spot, and what to say instead
• Her top tips for entrepreneurs, starting with "pay yourself first"

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The Book of Boundaries: Set the Limits That Will Set You Free

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