Paid leads can give a real estate team consistent opportunities and a faster path to growth, but the actual cost goes far beyond what you spend to acquire the lead.

In this episode, we break down the pros and cons of paid leads for real estate teams based on our experience buying leads and what we've seen across other successful teams. We discuss Zillow leads, real estate lead generation, profitability, lead conversion, agent accountability, and team growth, along with the operational demands that often come with making paid leads a major part of your business.

We're not against paid leads. We've simply learned that every lead source creates a different type of business, and we believe team leaders should understand that business before committing to it.

In this episode, we talk about:

• The pros and cons of paid leads for real estate teams

• Why consistent lead flow doesn't always mean consistent profitability

• The hidden costs that can come with Zillow and other paid lead sources

• How paid leads can create more accountability, management, and complexity

• Why depending heavily on a lead source you don't control can limit your options

• How paid leads affect your agents, team culture, and lead conversion systems

• Why more transactions and volume don't automatically mean more profit

• How to decide whether paid leads actually fit the real estate team you want to build

About Your Hosts

We're Josh Rogers and Kelly Melody.

Through Josh and Kelly, we share the systems, leadership lessons, and practical strategies we've learned while building and operating a profitable real estate team.

Our goal is to help real estate agents and team leaders build businesses with more profit, more freedom, and less complexity.