Charlie Riley has built a career on being the first marketer in the building — and on earning the trust marketing needs to actually work.

On this episode of What's Your Process?, Charlie breaks down how to tell whether a company will respect marketing before you take the job, why the listening tour and a few quick wins matter more than a big day-one plan, and how to turn internal buy-in into a strategy the whole company owns. Plus: why B2B marketers should take a second look at out-of-home advertising.

Charlie is the VP, Marketing at InsurePay, a payments platform built for the insurance industry. This conversation was recorded while he led marketing at OneScreen.ai, an out-of-home advertising platform.

Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/earning-marketing-buy-in

Meghan Keaney Anderson has built her career at the intersection of product marketing and brand storytelling — first at HubSpot, and now as Head of Product Marketing & Communications at Watershed, the enterprise sustainability platform.

On this episode of What's Your Process, Meghan breaks down how she finds the human story inside a product launch, why every function needs a problem statement instead of a pre-built plan, how to handle a launch that gets upended at the last minute, and why she thinks in 90-day windows instead of single launch-day moments.

Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/product-stories-that-feel-personal