In this video, I sit down with Jared Robin, the founder of revgenius, to unpack how he built a 100,000-plus member community by staying obsessively close to his market and betting on relationships over platforms.

We cover:

His messy road from FedEx sales rep to running a fashion magazine to launching revgenius during Covid, plus why he thinks audiences are now table stakes for real power.

If you are trying to build a community, grow an audience, or run go-to-market the human way instead of blasting spam-filled outbound, this one's for you.

Tune in and learn:

How giving away real value at scale, doing things a little differently, and treating market feedback as a live loop can quietly compound into something way bigger than a transaction.

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Follow Jared on LinkedIn: https://www.linkedin.com/in/jaredrobin

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CHAPTERS:

00:00 Intro

00:42 Welcome and guest introduction

02:29 From FedEx to fashion: Jared's early career

03:56 Building the fashion magazine on zero budget

09:49 Losing his job in Covid and starting on LinkedIn

11:05 The DM group that became revgenius

13:22 Direct market feedback and building relationships

15:32 Relationship selling lessons from FedEx

19:14 Long-term horizons vs short-term sales metrics

22:01 How the market misread Predictable Revenue

24:43 Ad break: B2B demand generation agency

25:20 New reps, SDR roles, and lost resilience

29:36 First principles and closed circuit selling

31:16 Bringing fundamentals back to revgenius

34:33 The goal: community media over another Pavilion

38:19 Ad break: B2B incubator course

39:31 Why Jared became a marketer

43:56 One-to-one marketing and the dream list play

46:13 Live market reports and the new media project

49:49 Closing thoughts on people-driven business

51:12 Wrap-up and outro