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If you sell giftable products, have you ever thought about the difference between your usual customer and your gift buyer?

The person who normally buys your product for themselves may be very different from the person who could buy that same product as a gift for somebody else. And recognising that difference could help you uncover new sales opportunities without creating a single new product.

In this episode of The Greener Gifting Gang, Eve Cale from Giftwrapped by Eve explores how product makers, handmade businesses and product sellers can start looking at their existing products through the eyes of a gift buyer.

This is an idea that came up during Eve's Unwrap the Potential Challenge, where product businesses were challenged to look at the gifting potential already sitting within their businesses and identify more occasions when their existing products could be bought as gifts.

Who is your gift buyer?

When you normally sell a product to someone who is buying it for themselves, your marketing is likely to focus on the benefits and features that matter to that customer.

But what happens when somebody is buying that same product for someone else?

Their motivation is different.

They might be looking for a birthday present, a thank-you gift, a Christmas present, something for a milestone or simply a thoughtful gift for someone they care about.

The product hasn't changed, but the reason for buying it has.

In this episode, Eve explains why thinking about the gift buyer can give you new ways to market the products you already sell and help you reach potential customers who may not currently be buying from you.

In this episode, you'll discover:

• Why your usual customer and your gift buyer might be two very different people
• How the reason someone buys your product can change when they're buying it as a gift
• Why you don't necessarily need to create new products to find new sales opportunities
• How to identify different people who could buy your existing products as gifts
• Why thinking about gifting occasions can give you new marketing angles
• How to look at your existing products from the perspective of someone searching for a gift
• The simple question you can ask about every product you sell to uncover its gifting potential
• How this approach can help you create more opportunities for repeat orders

Want help finding the gifting opportunities in your business?

Spotting potential gift opportunities is one thing. Working out how to turn those opportunities into a practical marketing and sales strategy is another.

That's where The Gift Academy comes in.

The Gift Academy is Eve's personalised programme for physical product businesses that want to make more of the gifting potential already within their business. Together, you'll look at your products, your business and your opportunities and work out how gifting can become part of your marketing and sales strategy.

If you're thinking, "I know there's more potential here, but I'm not sure how to turn it into actual sales opportunities," you can book a call with Eve to explore whether The Gift Academy is right for your business.

Find out more about The Gift Academy

• Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
• Join in my free challenge for product makers and sellers w/c 21st September Unwrap the Potential: Your Product as a Gift
• Follow Giftwrapped by Eve on Instagram
• Join our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community