Ask a marketing leader how much of their traffic comes from ChatGPT, and you'll usually get the same response: a pause, then "we don't really know."

In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers the AI attribution gap and what businesses can actually do about it.

• Why "dark traffic" makes AI-driven visits invisible in Google Analytics

• Setting up channel groups to track referrals from AI platforms

• Auditing direct traffic for signs of AI-influenced buyer journeys

• Manually checking visibility inside ChatGPT, Gemini, and Perplexity

• Using tools like Peec AI, Profound, and Scrunch AI to monitor AI visibility at scale

• Why asking customers directly is still the most reliable source of truth

With ChatGPT now among the most visited sites in the world, more buyers are starting their research there long before a business sees them in analytics. Charlie breaks down why closing this gap matters for justifying AI Search investment to the board, and the practical changes marketing teams can make starting today.

Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/

Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation:https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/

Read the show notes:

https://exposureninja.com/podcast/ai-attribution-gap/

Listen to this episode next:

How To Show Up in ChatGPT in 5 Steps:

https://exposureninja.com/podcast/show-up-in-chatgpt/