Stuck in the CMI Bubble? Why Being RELEVANT and HELPFUL is Your Way Out
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Stuck in the CMI Bubble? Why Being RELEVANT and HELPFUL is Your Way Out
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Wondering how to get in front of more senior, commercial stakeholders at your clients? You're not alone, and the answer isn't more networking.
In episode 14 of the Client Service Selling Podcast, hosts David Armes and Nicole Duckworth get into why client teams struggle to build relationships beyond their usual Client/Market Insight (CMI) contacts, and why that's actually a symptom of a bigger issue: you're not adding enough value to be worth those stakeholders' time.
They walk through the three shifts needed to fix it: building genuine BUSINESS ACUMEN so you understand how your client's business actually makes money, having the confidence to bring FRESH AND SAFE points of view that make you memorable, and moving from project execution into STRATEGIC DIALOGUE that brings new stakeholders into the conversation during the work, not just at the end.
If you're trying to get beyond your existing contacts and build the kind of relationships that open doors for the future, this one's for you.
Want to find out more or get in touch? Head to www.4twenty2.co.uk