Episode: We Went To The Three Counties Show

Episode Summary

This week, we're stepping away from the office and taking you behind the scenes of one of the UK's biggest county shows.

After spending three days exhibiting at the Three Counties Show, we returned with far more than just sore feet and empty coffee cups. We met thousands of homeowners, renovators, farmers, business owners and families, all with different interests, projects and questions. But amongst all those conversations, several key lessons emerged that every garage door installer can learn from.

In this episode, we discuss the power of face-to-face marketing, why roller shutter garage doors continue to dominate homeowner interest, and why building relationships remains one of the most effective sales strategies in today's digital world.

We also share insights into customer buying behaviour, discuss the importance of getting your business visible within your local community, and explain why some of the best opportunities come from simply showing up.

Whether you regularly exhibit at events or have never considered it before, this episode is packed with practical takeaways for installers looking to grow their business and build stronger customer relationships.

Key Takeaways

- People still buy from people

- Roller shutter garage doors remain one of the most requested products on the market

- Local events can generate awareness long before customers are ready to buy

- Face-to-face conversations accelerate trust and credibility

- Strong supplier relationships create better customer experiences

- Consistent visibility helps businesses stay top of mind

- Marketing isn't always about immediate leads—sometimes it's about planting seeds for future sales

Featured Partner

A special thank you to Garador for their support throughout the Three Counties Show.

Sharing exhibition space and having direct support from our Garador Account Manager, Jacob, helped create a fantastic experience for visitors and demonstrated the value of strong manufacturer-installer partnerships.

About The Three Counties Show

The Three Counties Show is one of the UK's largest agricultural and countryside events, held annually at the Three Counties Showground in Malvern. The show attracts thousands of visitors each year and features farming, food, retail, home improvement, outdoor living, livestock, machinery and business exhibitors from across the country.

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