Most coaches and experts never intentionally decide what role their podcast is supposed to play inside their business. They start podcasting to connect deeper with their audience, build authority in their industry and create long-form content that lasts longer than their Instagram stories.

And those are all great reasons to start a podcast. But a reason for starting a podcast isn't the same as assigning it a role.

In this episode, I'm exploring one of the most overlooked questions in podcast strategy:

What job is your podcast actually there to do?

Because if the role isn't clear, it's incredibly difficult to know whether your podcast is working, what success should look like, or why listeners aren't taking the next step to working with you.

In this episode, I talk about:

• Why downloads and positive feedback don't always tell the full story
• The difference between a reason and a role
• Why so many podcasts feel disconnected from business outcomes
• How podcasts drift as businesses evolve
• The one question every podcaster should be able to answer

If you've ever found yourself wondering whether your podcast is actually contributing to the business you're building, this episode will give you a different way of thinking about it.

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If you'd like help identifying the role your podcast is currently playing and whether it's the role your business needs it to play, you can learn more about the Decision Gap Diagnostic here: https://evergreenpodcaststrategy.co.uk/podcast-audit

Resources mentioned in this episode

Turn Listeners Into Clients: The Four Stages Of Your Podcast Funnel [Ep 187]

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Thank you for listening to this episode of Rethinking Podcasting. If this episode made you think differently about your podcast, your content or the role your podcast plays in your business, I'd love to hear what shifted for you.

Send an email to info@evergreenpodcaststrategy.co.uk with DECISION in the subject line. I read and respond to every email personally.