Complaints are Opportunities

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Complaints are Opportunities

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In today’s fiercely competitive world, Customer Service is key to growth and profits. Nothing strikes more fear in an employee’s heart than a customer with a complaint. First thought might be, “Where can I hide?” Face it: you can’t. What you can, and should do, is address the situation and, in the process, retain those customers and the money they spend with you. The first step is realizing that any complaint from a customer—or a coworker, for that matter—is an opportunity to learn and to grow.

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