Have you been quietly resisting TikTok for your business?

You're not the only one. It's the platform many business owners still avoid, usually because it feels like it's for someone younger, someone with more time, or someone whose business looks different to theirs.

This week I'm joined by Hannah Saycell, multi-award-winning agency owner and one of the smartest voices on social media I know, for a proper, honest conversation about TikTok versus Instagram. Hannah makes a compelling case for TikTok as a discoverability engine, Instagram as a community space and both are more than useful for making sales, if you use them in the right way.

If you've been wondering whether TikTok is worth your time, or how to make Instagram work harder for you, this episode is definitely worth half an hour of your time.

Connect with Niki

• Website: nikihutchison.com

• Instagram: @nikihutchison

• LinkedIn: Niki Hutchison

👩‍💼 About the Host

Niki Hutchison is a marketing strategist with 25+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club, Fully Booked Bootcamp and The Charge.

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