Pavel Klimakov, a world class Semantic SEO Specialist, shares why keyword research is limiting, and how to build SEO around users, index signals, and visual semantics. In this interview, Pavel Klimakov (https://www.linkedin.com/in/pavel-klimakov/) joins Ernesto Ortiz (https://www.linkedin.com/in/ernesto-ortiz-seo-expert/) to discuss content strategies for new and existing websites, including:

- Why old school SEO is very limiting

- Keyword volume is a myth, search console is limited but the best information

- How to find topics everyone else is missing

- What content to write first

- How to find the best opportunities looking at indices

- How to know if a query deserves a page, a heading or a sentence

- Different content strategies for new and existing websites

- How to launch content for new and existing websites

- Our observations on publishing frequency and momentum

- Auditing existing websites process

- Human effort and the value of design, interactive tools and presenting information in the best way possible

- Google might have been right all along about: just focus on the user

- Understanding true intent, the most important question you have to ask yourself

- Content boundaries: when you're going to deep on a topic

- Google’s increasing adoption of LLMs for ranking and retrieval

- Future of the web

Follow Ernesto Ortiz on Social Media:

https://www.linkedin.com/in/ernesto-ortiz-seo-expert/ https://www.youtube.com/channel/UCbhjjBiyM1RBS_GZcZx30gw https://www.instagram.com/theernestoortiz/

Follow Ernesto's SEO Agency, Structural SEO:

https://structuralseo.com/ https://www.linkedin.com/company/100778951/ https://www.youtube.com/@UCmJc1vbm1UnC9ACMPMuVFQg

Follow Pavel Klimakov: https://www.linkedin.com/in/pavel-klimakov/ https://www.youtube.com/@UCsYe9dKTwDvNtXDZQhQ3zZQ