Live selling, ecommerce, and reselling on Whatnot and TikTok are creating a new way to make money online. This episode breaks down a live auction business where products sell every 30 seconds through urgency, entertainment, and impulse buying.

Kip Roland (X - @kip_roland) spent years selling on eBay, Amazon, and Etsy until Amazon suspended his account. Instead of rebuilding on a platform he did not control, he pivoted to live auctions and built a business that moves inventory in real time.

Ben and Jon talk with Kip about how this actually works and why it is completely different from traditional ecommerce. You are not listing products and waiting for buyers. You are running a show where people show up to watch and end up buying things they did not plan to purchase.

Kip explains why variety beats depth, why the show matters more than the product, and how resellers move inventory every 30 seconds without listing anything in advance.

Get 2 months of Kip's Live Selling Academy for the price of 1 with our affiliate link, https://liveselling.academy/lowbar

Topics covered:

• how live selling auctions actually work

• why products sell every 30 seconds

• why variety beats depth in live selling

• why the show matters more than the product

• selling without being pushy or salesy

• how resellers move inventory without listing anything

• sourcing, pricing, and shipping for live auctions

• what separates successful sellers from average

Business is simple. People are lazy.

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Sponsor:

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Timestamps:

00:11 — Kip's Background

03:06 — Biggest Untapped Ecommerce Opportunity?

05:28 — Live Auctions vs Live Selling

07:22 — Why People Buy Live

09:23 — You Do Not Need to Be Entertaining

16:07 — What to Sell and How to Source

21:52 — The Only Tech You Need to Start

24:00 — Backend Logistics

35:18 — The Future of Live Auctions

45:00 — How to Scale

51:00 — WhatNot vs TikTok

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Topics: live selling, whatnot, ecommerce, reselling, live auctions, make money online

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