What happens when you build a $20M business... and then lose it all?

Stephen Diaz didn't just survive — he rebuilt from scratch using the exact same playbook that got him there the first time.

Stephen started as a wedding photographer. After discovering the power of funnels and the challenge model, he and his wife Chelsey built Rainmaker Family into one of the fastest-growing coaching companies in America — 120 employees, $3M months, Inc. 5000 #148. Then three things hit at once: a public disparagement campaign, their Instagram account got taken down, and tariffs tanked demand in their market overnight. He went from $20M/year to $1M in debt, laying off 100 people in the process.

What he did next is the whole point of this episode.

In this conversation Stephen breaks down:

• How he found the ClickFunnels playbook and scaled to 8 figures with a challenge funnel

• The three punches that nearly bankrupted a $55M business

• What it was like to lay off 100 people — and have 44 of them volunteer to come back for free

• How he rebuilt an entirely new business in under a year using AI

• The "earlier is better" funnel principle that doubled his opt-in rate

• His 30/30/30 rule for keeping margins healthy as you scale

• Why he believes the same funnel framework works in any market

This one is raw, honest, and packed with real numbers. If you're building something right now — or rebuilding — this episode is for you.

🔧 Get 60 free credits on Stephen's 8 Figure AI Toolkit (exclusive for CFR listeners): https://go.8fig.ai/cfr

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio-yt