In this episode, Ant Hodges dives into the book “Actual Intelligence” by Kenny Rueter and Jonathan Cronstedt, co-CEOs of Kajabi. Ant shares why this short, free book became one of his most validating reads, powerfully aligning with his own “simplify” philosophy and the ideas in his book “Simplify the Funnel.”

Using the book’s core concept – the Expert Equation (Expertise × Visibility × Availability = Value) – Ant unpacks why credentials alone are not enough, why “build it then sell it” and “sell it before you build it” are both flawed for most experts, and why starting with paid 1:1 work is the smartest way to build a knowledge business in the age of AI.

This episode is a call to simplify, to bring the human back into your business and your funnel, and to lean into your lived experience as your real differentiator from AI and automation.

• The Book: “Actual Intelligence”

• The Expert Equation

• The Problem with Relying on Credentials

• Visibility: Are You Even Findable? - the Simple visibility test

• Why You Should Sell Your Time First (Before Courses, Memberships, or Funnels)

• The Power of Paid Over Free

• Staying Human in the Age of AI

• Book: Actual Intelligence by Kenny Rueter & Jonathan Cronstedt - Get it at www.veryexpert.com/book

• Book by Ant: Simplify the Funnel - Get it at www.simplifythefunnel.com

• Ant’s Website & Contact - www.anthodges.com – hit the chat button to start a conversation