The Weekly Reckoning by ADOTAT copertina

The Weekly Reckoning by ADOTAT

The Weekly Reckoning by ADOTAT

Di: Pesach Lattin
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 The podcast where we separate what actually matters in advertising, adtech and marketing, from the absolute tsunami of nonsense this industry generates on a weekly basisCopyright 2026 Pesach Lattin Economia Marketing Marketing e vendite
Episodi
  • Everyone's Optimizing, Nobody's in Control, and Nielsen Still Won't Die

    Everyone's Optimizing, Nobody's in Control, and Nielsen Still Won't Die
    Feb 20 2026

    Everyone's optimizing. Nobody's in control. This week on The Weekly Reckoning by ADOTAT: Nielsen was supposed to be dead — so why is everyone still signing contracts? VideoAmp admits it owns less than 1% of the market. iSpot is quietly laying off a quarter of its staff. Netflix built a $1.5B ad business and still acts like advertising is a communicable disease. Google turned your targeting controls into "suggestions." Amazon dropped a $200B capex bomb. And Michael Kassan is back with $50M in revenue and a Cannes party. We break down what it all means, who's lying, and why control is the biggest illusion in ad tech.
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    14 min
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