Most entrepreneurs think wealth is about making more money.

But that's not the real game.

In this episode of Franchise Secrets, Erik and Justin break down:

* Why some deals sell for massive multiples

* What private equity actually looks at

* Why embedded (future) EBITDA changes everything

* How high-level investors think differently

* The difference between playing small and playing bigger

* Why critics often miss what sophisticated buyers see

* And the real decision behind building wealth

This conversation goes deeper than valuation strategy. It's about mindset, access, and understanding the level of the game you're playing.

If you're building a franchise brand, planning an exit, or thinking about long-term wealth creation, this episode will shift how you see value.

Timestamps:

00:02:10 – Inside Closed-Door Conversations With the Fed & Wall Street

00:05:10 – Curiosity vs. Criticism: How High-Level Operators Think

00:08:11 – The 30X EBITDA Deal That Sparked Debate

00:09:13 – Why Future EBITDA Changes Everything

00:10:38 – Don't Judge the Game From the Sidelines

00:11:47 – Different Levels. Different Rules.

00:13:57 – Why Smart Investors Pay a Premium

00:16:15 – The Wealth Gap Most Entrepreneurs Don't Understand

00:20:14 – The Real Tradeoff: Time vs. More Money

00:23:12 – "You're Doing It for Your Ego"

Connect with Justin here:

https://lifestyleinvestor.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

#Wealth #Franchise #LifestyleInvestor