Jiggymaxx Designs is more than a brand it’s a journey rooted in Saint Lucian creativity and shaped by 26 years of evolution in the design world. In this podcast episode, Tyrone Henry shares the story of building a creative career from the Caribbean to Canada, navigating cultural shifts, changing technologies, and the realities of running an independent creative business.

The conversation explores what it truly means to stay in “creative mode” for over two decades adapting to new tools, surviving industry changes, and learning the balance between passion and sustainability. Tyrone reflects on the early days of design, the transition into a competitive Canadian market, and the lessons learned from freelancing, client relationships, and entrepreneurship.

A key focus of the episode is the rise of artificial intelligence in the creative industry. The podcast breaks down how AI can be a powerful tool for inspiration and efficiency, while also addressing its challenges, including the devaluation of creative work and the growing misconception that technology can replace human creativity.

Honest, reflective, and grounded in real experience, this episode offers insight for designers, entrepreneurs, and creatives at any stage of their journey especially those navigating change while staying true to their culture, craft, and creative purpose.