Episode 19: Business & Market Shifts in Photography (2026)
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🎙️ Wine Down and Focus with Annette & Christina
🍷 Where photography meets fun—sip, laugh, and learn with Annette and Christina!
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Welcome back to Wine Down & Focus! In Episode 19, we’re talking Business and Market Shifts in Photography for 2026—plus a few style trends we think you’ll be seeing more of this year.
Before we dive in, we’re sipping a California Syrah from Sonoma County (2022 North Coast Syrah by Jolie-Laide), and we break down the most delicious pairing: bacon-wrapped mushrooms + bacon-wrapped dates stuffed with goat cheese. (Yes… it was as good as it sounds.) We also share our favorite “wine deal” honey hole: LastBottle.com—and how we snagged this $38 bottle for $17.
Then we get into the real topic:
- Why clarity is everything in 2026 (clients want simple, not 47 options)
- Consistency as the new luxury (style, communication, experience)
- The “specialist vs. multi-genre” debate (and what actually matters)
- Streamlined systems that create a better client experience
- Trends to watch: motion/cinematic feel, real light, real tone, and less “filtered” editing
- Why success might look quieter this year (and what to focus on instead)
Our 2026 vibe: Clarity, Consistency, Confidence.
Also—WE’RE LOOKING FOR GUESTS! If you have something to share with photographers, head to our website and fill out the guest form.
Cheers! 🥂
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About Your Hosts
📷 Annette – Sundberg Photography
📷 Christina – Charisma Photography