Become the Obvious Choice: Brand Positioning That Turns Reputation Into Demand | Paige Arnof-Fenn copertina

Become the Obvious Choice: Brand Positioning That Turns Reputation Into Demand | Paige Arnof-Fenn

Become the Obvious Choice: Brand Positioning That Turns Reputation Into Demand | Paige Arnof-Fenn

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 Paige Arnof-Fenn shares how to stop competing on price by sharpening brand positioning, owning a niche, and turning reputation + referrals into consistent demand.In this episode, Paige Arnof-Fenn shares her journey from investment banking to branding powerhouse and discovering her true calling in marketing, building a distributed firm long before remote work was mainstream, and detailing how to turn expertise into profitable, high-impact businesses. Paige is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm that has worked with clients like Microsoft, Virgin, The New York Times Company, and Colgate. Her path to entrepreneurship didn’t begin with a clear plan, but with a series of courageous pivots that led her from Wall Street to marketing leadership at P&G and Coca-Cola, and eventually to building her own agency. Along the way, she learned that success is less about following a script and more about honoring the parts of work that energize you.The turning points in Paige’s story are rooted in self-awareness and bold action. After realizing investment banking didn’t align with her values or passion, she shifted into marketing, first through business school, then by shaping brand strategy at major corporations and startups. She watched the internet industry emerge in the late ’90s and embraced it, later using the post-9/11 job market as a catalyst to launch her own business. What could have been a moment of fear became the start of a 24-year journey building a thriving firm with a distributed team across multiple cities and countries.Paige’s most powerful insights center on clarity, niche, and validation. She encourages women entrepreneurs to treat themselves as a brand, not a commodity, and to build businesses based on real market research, not friendly feedback. She champions differentiation through specificity, sharing how dominating one niche beats trying to please everyone, and explains how profitability is the foundation for meaningful impact.Paige’s story is a celebration of women’s leadership, resilience, and the power of building businesses that create real change. If you’re ready to rethink what entrepreneurship can look like, and how to build it with intention and confidence, this conversation is for you. Tune in and be inspired.Chapters00:56 👩‍💼 Meet Paige Arnof-Fenn From Stanford to CEO03:13 💼 Paige’s Journey in Investment Banking06:26 📈 Discovering a Passion for Marketing09:40 🚀 Building a Successful Marketing Firm23:42 🌍 Pioneering Outsourced Marketing24:04 🏆 Early Success and Harvard Recognition28:19 💡 Positioning Strategy for Women Founders: Brand vs Commodity29:45 📣 Niche + Market Research: Validation That Creates Demand35:18 🔁 The Referral Engine: Becoming the Default Choice42:28 💖 Philanthropy and Legacy LinksWebsite: www.mavensandmoguls.com LinkedIn: www.linkedin.com/in/paigearnoffenn Check out Paige Arnof-Fenn’s website, connect with her on LinkedIn, and explore her work with Mavens & Moguls to learn how to build a brand-driven business that scales with clarity, purpose, and impact. Thank you to our podcast sponsorGo From Expert to Thought Leader with the Genius Discovery Program.Book Directly with Kent: http://talktokent.com Learn more at: geniusdiscovery.org We're always seeking aligned sponsors.⭐️ If you're interested in supporting our podcast - one episode or a season, reach out to Adrienne at Adrienne@sheleadsmedia.com.⭐️Reach out to Adrienne: hello@sheleadsmedia.com Visit our website: www.sheleadsmedia.com to learn about upcoming events or to work with me directly and get the clarity you’re seeking."I love ♥️ listening to The She Leads™ Podcast!” If that thought crossed your mind at any time while listening to our special show, I’d love it if you would take a moment and give our podcast some love too. To do so, simply Rate, Review & Follow Us on Apple Podcasts & Spotify. Taking this simple action helps my team and I to spread the word about all the incredible guests featured on The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! 🗺 Also, if you haven’t done so already, please +follow the podcast so you never miss an episode. Thank you so much!!— Adrienne (00:56) - 👩‍💼 Meet Paige Arnof-Fenn From Stanford to CEO (03:13) - 💼 Paige’s Journey in Investment Banking (06:26) - 📈 Discovering a Passion for Marketing (09:40) - 🚀 Building a Successful Marketing Firm (23:42) - 🌍 Pioneering Outsourced Marketing (24:04) - 🏆 Early Success and Harvard Recognition (28:19) - 💡 Advice for Aspiring Women Entrepreneurs (29:45) - 📣 Building a Strong Personal Brand (42:28) - 💖 Philanthropy and Legacy
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