Inside Performance Podcasting with Jordan Bentley
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Inside Performance Podcasting with Jordan Bentley
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A proposito di questo titolo
Jordan Bentley is the founder of Audiohook, an advertising technology company that brings performance-based advertising to audio platforms such as creator podcasts, Sirius XM, and iHeart Radio.
Jordan joins the Affiliate Marketing 2.0 podcast to share the origins of Audiohook, how Audiohook works, and how brands can benefit from the platform.
Josh and Jordan review topics like:
- How Audiohook's performance-based advertising fees have better incentive alignment with brands
- Audio's effectiveness at driving conversions for brands
- How Audiohook can help brands diversify acquisition from platforms like Meta
- How Audiohook's attribution model works and how Audiohook uses third-party incrementality tests to prove out the incrementality of podcast advertising
If you're an affiliate marketer, performance marketer, or brand rep, be sure to tune in and learn about how Audiohook can complement your acquisition efforts.
Learn more about affiliate marketing:
LinkedIn
Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527
Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52
Website:
Imagine Affiliate | Affiliate Marketing 2.0