Miele’s QuickIntenseWash is often misunderstood as just another fast dishwasher cycle. In this episode of The Steel Codcast, Anthony and Jon break down why that assumption creates hesitation on the sales floor and how the name itself can quietly undermine confidence.

The conversation explains how QuickIntenseWash does not cut corners or rely on more aggressive spray or higher temperatures. Instead, Miele removes wasted time before cleaning begins by activating and premixing detergent before it ever enters the wash chamber. The result is immediate chemistry, efficient cleaning, and a cycle that can thoroughly clean dishes in under an hour without being harsher or harder on glassware.

This episode helps appliance professionals confidently explain why speed is not the feature and why efficiency is the real story. If you sell dishwashers or struggle to position fast cycles without weakening the value of standard programs, this conversation will change how you talk about Miele QuickIntenseWash.

Who This Episode Is For

Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling premium dishwashers or explaining wash cycle performance.

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Timestamps

• 00:00 Why QuickIntenseWash feels like it should be the normal cycle
• 00:30 Why fast cycles usually lose credibility
• 01:15 How most speed cycles cut corners
• 01:55 How Miele removes wasted time instead
• 02:40 Why premixed detergent changes everything
• 03:15 Why speed is not the real feature
• 03:45 Why this cycle is not harsher on dishes
• 04:25 How efficiency can reduce dish damage
• 05:00 When QuickIntenseWash can be used every day