When it comes to advocating for the future of community banking, few voices carry more weight than Rebeca Romero Rainey. This week we had the privilege of sitting down with Rebeca, the President & CEO of the ICBA, for a candid and thoughtful conversation on where the industry is heading.

Top of mind for us all is how community banks can stay strong amid competition from fintechs and non-bank players. Rebeca's vision is that the path forward isn't about becoming someone else, but about owning what makes community banking unique. Yep, Dan & I loved hearing her sing our song about that!
She didn't hold back on the tough stuff either. We talked about regulatory clarity, the risks and rewards of adopting AI, and the challenge of attracting new talent to the industry. But through it all, Rebeca's optimism was clear: community banks are agile, trusted, and human, and that's their real superpower.

Some of the key takeaways that we can all use:
 Embracing AI doesn't mean losing your human touch. We must embrace it but
approach it responsibly.
 Speak to the real human differentiators that community banks have in an
increasingly digital world.
 Succession planning and leadership development must evolve and be
priorities.
 We need to make it easier (and less costly) to start new community banks.
 Some of the leadership principles that Rebeca relies on most are listening and
taking action.

Resources:
BankMarketingShow.com
When it comes to advocating for the future of community banking, few voices carry more
weight than Rebeca Romero Rainey. This week we had the privilege of sitting down with
Rebeca, the President & CEO of the ICBA, for a candid and thoughtful conversation on
where the industry is heading.
Top of mind for us all is how community banks can stay strong amid competition from
fintechs and non-bank players. Rebeca's vision is that the path forward isn't about
becoming someone else, but about owning what makes community banking unique. Yep,
Dan & I loved hearing her sing our song about that!
She didn't hold back on the tough stuff either. We talked about regulatory clarity, the risks
and rewards of adopting AI, and the challenge of attracting new talent to the industry. But
through it all, Rebeca's optimism was clear: community banks are agile, trusted, and
human, and that's their real superpower.
Some of the key takeaways that we can all use:
 Embracing AI doesn't mean losing your human touch. We must embrace it but
approach it responsibly.
 Speak to the real human differentiators that community banks have in an
increasingly digital world.
 Succession planning and leadership development must evolve and be
priorities.
 We need to make it easier (and less costly) to start new community banks.
 Some of the leadership principles that Rebeca relies on most are listening and
taking action.

Resources:

BankMarketingShow.com

ICBA: https://www.icba.org/

Rebeca: https://www.icba.org/w/rebeca-romero-rainey

LET (Leadership Effectiveness Training): https://www.gordontraining.com/leader-effectiveness-training-l-e-t/