Profitable Publishing™ | Book Marketing | Brand Building for Coaches, Speakers, & Service Providers copertina

Profitable Publishing™ | Book Marketing | Brand Building for Coaches, Speakers, & Service Providers

Profitable Publishing™ | Book Marketing | Brand Building for Coaches, Speakers, & Service Providers

Di: Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist
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A proposito di questo titolo

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there.

This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level.

If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book.

On this podcast, you’ll learn how to:

  • Align your book with your brand identity, services, and offers
  • Build authority and visibility as a thought leader in your industry
  • Get consistent book sales before, during, and long after you launch
  • Go beyond royalties by turning your book into an income generating offer
  • Use your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals
  • Create a strategic book to attract leads or support clients

This isn’t just about selling more books.

This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income.

Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day.

It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads.

So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today.

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Grab a copy of Profitable Publishing™ with Preorders https://www.PreorderProfits.com/book

Subscribe on YouTube: https://www.youtube.com/@sheppublishing

Connect on Social

Threads: https://www.threads.com/@sheppublishing

LinkedIn: www.linkedin.com/in/ashley-d-shepard

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Facebook: www.facebook.com/sheppublishing

YouTube: https://www.youtube.com/@ShepPublishing

2025 Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • 6. Why Bestseller Status is Overrated for Your Book as a Business Asset | Publish and Market, Author

    6. Why Bestseller Status is Overrated for Your Book as a Business Asset | Publish and Market, Author
    Feb 4 2026

    This episode focuses on Amazon bestseller status particularly focusing on its relevance for coaches, consultants, and service providers. When marketing for authors, bestseller status should align with individual goals and the overall strategy of using a book to attract clients and generate leads. The conversation explores the realities of achieving Amazon bestseller status, the importance of building relationships with readers, and the need to focus on generating income through products and services tied to the book rather than solely on book sales. Ashley invites listeners to consider the long-term impact of their work.

    Takeaways:

    • Why bestseller status should not be your only or main goal
    • Why focusing on using your book to attract clients is a better use of your time
    • How the income potential from your book is more impactful than just bestseller status
    • Why Amazon Bestseller status makes it harder to building relationships with readers
    Chapters
    • 00:00 Introduction to Bestseller Status
    • 02:42 The Overrated Nature of Bestseller Status
    • 05:53 Understanding Amazon Bestseller Status
    • 08:40 The Importance of Goals in Publishing
    • 11:49 Building Relationships Over Status
    • 14:21 Realistic Expectations for Authors
    • 17:01 Legacy and Impact Beyond Sales
    • 22:59 Conclusion and Invitation to Profitable Publishing Live

    RESOURCES MENTIONED:

    → Profitable Publishing™ LIVE 2 Day Intensive (Feb 12th and 13th, 2026): Learn how to write, publish, and market a book that packages your expertise into a client attracting resource www.ProfitableSelfPublishing.com/Live (Use code PODCAST at checkout for a special discount).

    → Publisher Rocket: Find out how many books needed to reach best seller status https://publisherrocket.cartknox.com/buy-rocket?aff=240 (affiliate link)

    → Profitable Publishing™ with Preorders: www.PreorderProfits.com/Book

    CONNECT WITH Ashley D. Shepard on social media:

    Website: www.sheppublishinghouse.com

    Facebook: www.Facebook.com/ShepPublishing

    YouTube: www.youtube.com/@sheppublishing

    Instagram: www.Instagram.com/sheppublishing

    LinkedIn: www.linkedin.com/in/ashley-d-shepard

    Threads: https://www.threads.com/@sheppublishing

    Subscribe to Profitable Publishing™ on your favorite podcast platform and leave a review if you found this episode helpful!

    bestseller status, profitable publishing, book marketing, lead generation, author goals, Amazon bestseller, coaching, consulting, book sales, client attraction
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    26 min
  • 5. How Book Marketing with Preorders Made Kendra Pecci $4000 in 4 Weeks | Author Success Story

    5. How Book Marketing with Preorders Made Kendra Pecci $4000 in 4 Weeks | Author Success Story
    Jan 28 2026

    In this conversation, author Kendra Pecci shares her journey with hosting a preorder that earned $4000 and paid for her multi city book launch tour. At first, Kendra wanted to traditionally publish, but after 27 years from writing a book to releasing it, she knew self publishing was the better option to get her book done. When it came to book marketing, Kendra knew she needed help to reach her goals. She joined the Preorder Profits™ Challenge to help overcome mindset blocks and shift her author focus. She discusses the importance of running preorders from her website, building a community of readers, and implementing effective marketing strategies while writing her book.

    Takeaways

    • How she made $4000 using the Preorder Profits™ Framework to generate income before her book was released (At the time of the recording it was $3,300.)
    • How she abandoned traditional publishing dreams and found success with self publishing
    • The mindset shifts she had that changed her trajectory as an author
    • How preorders paid for her book tour expenses
    • Why authentic marketing resonates more with readers
    • Investing in marketing is crucial for authors
    • The importance of using a marketing approach that feels authentic

    Chapters

    00:00 Introduction to the Author's Journey

    02:55 Mindset Shift: From Traditional to Indie Publishing

    05:52 The Challenge Experience and Its Impact

    09:00 Marketing Strategies During Book Creation

    12:12 Building a Reader Community

    14:51 Pre-Order Success and Financial Insights

    17:56 The Importance of Authentic Marketing

    20:51 Final Thoughts on the Pre-Order Profits Program

    Links Mentioned:

    • Join the Preorder Profits™ Challenge at www.preorderprofits.com (waitlist when the challenge is not live).
    • Ready to put in the work to get massive results from your preorder? Join the the Preorder Profits™ Accelerator or secure your spot for a VIP Day to presell your book to raving fans and generate income: https://Www.PreorderProfits.com/Join
    • Grab the book, Profitable Publishing™ with Preorders here: https://www.preorderprofits.com/book
    • Book not finished yet? Secure your seat to Profitable Publishing™ LIVE 2 Day Intensive to to write, publish, and launch a profitable book that builds your authority, ties to your offers, and generates leads and clients. Visit https://www.ProfitableSelfPublishing.com/Live and use code PODCAST for a rolling discount (the more you buy, the more you save). The event is Feb 12-13th, 2026 (virtual or in person attendance available). use code PODCAST for a rolling discount (the more you buy, the more you save). The event is Feb 12-13th, 2026 (virtual or in person attendance available).


    indie publishing, author journey, marketing strategies, preorder profits, reader community, book launch, self-publishing, author mindset, book marketing, writing tips
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    31 min
  • 4. When to Hire Help with Self Publishing: 3 Considerations To Help Decide | Coach, Author, Speakers

    4. When to Hire Help with Self Publishing: 3 Considerations To Help Decide | Coach, Author, Speakers
    Jan 21 2026

    Whether you choose to entirely self publish or work with a consultant, there are quite a few things to consider to bring your book baby to life. Before choosing your path, it’s important to be mindful of what steps are involved and consider your capacity. This episode explores what to think about when deciding what kind of help you’ll need to complete your publishing project. I also share what I outsource and also how to get the most out of relationships with contractors who support my book publishing processes.

    If you want to work directly with me to create a profitable book that builds your authority, ties to your offers, and generates leads and clients, then Profitable Publishing™ Live is for you. Join me Feb 12-13th, 2026 (virtual or in person attendance available) where you’ll not only learn the profitable publishing™ process, but also have time to implement the steps with feedback at the same time. Visit www.ProfitableSelfPublishing.com/Live to secure your spot. Use code PODCAST for a rolling discount (the more you buy, the more you save)

    Takeaways

    • Outsourcing Considerations
    • Publishing is in an investment (time, money, energy)
    • Options beyond traditional publishing and self publishing

    Chapters
    • 00:00 Introduction to Outsourcing
    • 05:07 Investing in Expertise
    • 10:23 Consulting vs Hybrid Publishing
    • 16:17 Outsourcing Options
    • 22:57 Outsourcing Personal Tasks

    Links Mentioned:

    • Profitable Publishing™ LIVE 2 Day Intensive: It’s time to create a profitable book that builds your authority, ties to your offers, and generates leads and clients. Profitable Publishing™ Live on Feb 12-13th, 2026 (virtual or in person attendance available). Visit www.ProfitableSelfPublishing.com/Live Use code PODCAST for a rolling discount (the more you buy, the more you save)
    • Profitable Publishing™ with Preorders www.PreorderProfits.com/book
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    24 min
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