Tour Operator Growth Podcast copertina

Tour Operator Growth Podcast

Tour Operator Growth Podcast

Di: Nikki DeSantis & Greg Rosenhan
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A proposito di questo titolo

The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.


Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.


This podcast was built from that exact reality.


The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.


We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.


The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.


Powered by Resmark.


© 2026 Tour Operator Growth Podcast Economia Marketing Marketing e vendite
Episodi
  • What the AI Buying Journey Looks Like for Tour Customers Today

    What the AI Buying Journey Looks Like for Tour Customers Today
    Jan 27 2026

    AI is no longer just a backend tool. It is quickly becoming one of the first places guests go when planning a tour.

    In this episode, we look at the buying journey from the customer’s perspective and break down how AI fits into tour research, comparison, and decision-making.

    We share real examples of how travelers use tools like ChatGPT and Google’s AI results, how they move between AI, websites, reviews, and social media, and what actually pushes them to book.

    You will learn:
    - How tour customers are using AI to research and compare experiences
    - What real data shows about AI traffic and conversions for tour websites
    - Why your website still matters in an AI-driven world
    - Simple ways to increase your authority so AI is more likely to recommend your business

    This episode ties directly to the Dreaming and Planning stages of the Growth Engine and helps you understand how guests are finding and choosing tour operators today.

    Follow Us on Social Media
    Facebook: https://www.facebook.com/ResmarkSystems
    Instagram: https://www.instagram.com/resmarkllc
    YouTube: https://www.youtube.com/@RESMARKSystems
    LinkedIn: https://www.linkedin.com/company/resmark-systems

    Want to learn more or talk through your tour business growth?
    Visit https://www.resmarkweb.com
    Book a call: https://www.resmarkweb.com/request-quote
    Call or text us directly: 385-449-4079
    Email Nikki: nikki@resmarksystems.com

    Chapters
    00:00 How Tour Customers Are Using AI to Plan Trips
    02:10 What the AI Buying Journey Looks Like Today
    04:25 Where AI Fits Into Tour Research and Comparison
    07:10 Do Travelers Trust AI Recommendations?
    10:05 How Guests Move From AI to Tour Websites
    13:00 Real Examples of AI Influencing Booking Decisions
    16:20 What AI Traffic Data Tells Tour Operators
    19:30 Why Your Website Still Matters in an AI World
    23:40 How to Show Up in AI Search Results as a Tour Operator
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    33 min
  • Why Tour Operators Need to Be Everywhere Their Guests Are

    Why Tour Operators Need to Be Everywhere Their Guests Are
    Jan 18 2026

    Most tour bookings do not come from one place, and that is exactly where many tour operators get stuck.

    Guests discover tours across Google, review sites, OTAs, social media, AI tools, email, and even offline channels like brochures and hotels. If you are only focused on one channel, you are likely missing bookings you never even see.

    In this first episode of The Tour Operator Growth Podcast, we break down omnipresence marketing for tour operators. What it really means, why it matters, and how to approach it without trying to do everything at once.

    You will learn:

    • How guests actually find and choose tour operators today
    • Why your website is the foundation of every booking channel
    • Which channels matter most at different stages of growth
    • How to stay visible without overwhelming your team or budget
    • Why consistency matters more than being everywhere at once

    Whether you run walking tours, day trips, or multi-day experiences, this episode will help you understand where bookings really come from and how to build a system that supports growth instead of chaos.

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    If you are enjoying the podcast, it would mean a lot if you left a quick review on Apple Podcasts or a rating on Spotify. It helps more tour operators find the show and keeps it growing.

    Follow Us on Social Media

    Facebook: https://www.facebook.com/ResmarkSystems
    Instagram: https://www.instagram.com/resmarkllc
    YouTube: https://www.youtube.com/@RESMARKSystems
    LinkedIn: https://www.linkedin.com/company/resmark-systems

    Want to learn more or talk through your tour business growth?

    Visit https://www.resmarkweb.com

    Book a call: https://www.resmarkweb.com/request-quote

    Call or text us directly: 385-449-4079
    Email Nikki: nikki@resmarksystems.com

    00:00 - What is this podcast and who is it for?
    02:05 - What does omnipresence mean for tour operators?
    05:00 - Where do tour bookings actually come from?
    08:10 - Why is your website the foundation of all bookings?
    12:00 - Do tour operators need to be on every marketing channel?
    15:30 - What free or low-cost channels should tour operators start with?
    19:40 - How do guests research tours before they book?
    24:10 - How does omnipresence help you show up in AI search?
    30:20 - What is the easiest way to start being more visible?
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    49 min
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